Manufacturer · Fashion & Home Accessories
Cardboard price tags in lev and euro show the same price in both currencies, converted at the fixed rate of 1 euro = 1.95583 lev. The two amounts must be equally legible – in the same font, size and colour – and sit close to each other. The most practical solution for a hang tag is a price in euro and lev in a shared field, printed or applied as a sticker that can be changed once dual display is no longer required.
What dual price display requires
With the introduction of the euro in Bulgaria, the legislation introduced a period in which prices are displayed in euro and in lev at the same time. The main rules affecting hang tags are:
- Fixed rate. Conversion is made only at the official rate of 1.95583 lev to one euro, without using a rounded rate such as 1.96 or 2.
- Rounding. The result is rounded to the second decimal place according to the general mathematical rules.
- Equal visibility. Both prices are written in the same font and size so that neither is hidden or secondary.
- Prices during a sale. If you announce a reduction, the previous and the new price must also be in both currencies.
The exact period of dual display is set out in the Bulgarian Act on the Introduction of the Euro and in the guidance of the supervisory authorities. Before ordering a new print run, check whether the requirement is still in force – otherwise it is more economical to print euro-only tags.
Price hang tags in lev and euro: how to arrange the amounts
Vertical arrangement
The euro price is on the first line, the lev price on the second, both lines right-aligned. This is the most legible option for narrow tags, for example 40 × 80 mm.
Horizontal arrangement
Both amounts are on one line, separated by a slash or a vertical line: "25,00 € / 48,90 lv." This suits wider tags and price stickers.
Symbols and abbreviations
- For the euro use the € symbol or "EUR", and for the lev the standard Bulgarian abbreviation "lv." or the currency code. Do not mix styles on one tag.
- Use a decimal comma, as is customary in Bulgarian.
- Do not print the lev price in a smaller font or lighter colour "so that it does not get in the way" – this breaches the equal-visibility requirement.
Conversion example
| Price in euro | Calculation | Price in lev |
|---|---|---|
| 9.90 € | 9.90 × 1.95583 = 19.3627 | 19.36 lv. |
| 24.50 € | 24.50 × 1.95583 = 47.9178 | 47.92 lv. |
| 59.00 € | 59.00 × 1.95583 = 115.3940 | 115.39 lv. |
| 129.00 € | 129.00 × 1.95583 = 252.3021 | 252.30 lv. |
Calculate the amounts automatically from the stock system or in a spreadsheet and never by hand for each line. One wrong digit on a run of thousands of tags means relabelling.
Pre-printed price or sticker
With dual pricing the question "printed price or sticker" is even more important, because the requirement is temporary. If you pre-print both prices on an expensive tag with foil and embossing, after the period ends all the remaining stock becomes outdated.
- Branded tag without a price + sticker. The most flexible solution: the tag with the logo is used for years, and the sticker is changed with every change.
- Main tag + small price tag. The small tag with both prices is printed separately and cheaply and later replaced with a euro-only tag.
- Pre-printed dual prices. Suitable only for short runs and articles that will definitely be sold within the dual display period.
Technical printing tips
- Two prices take up more space – allow a field at least 15–20% wider than with one currency.
- Do not place the prices on a gloss varnish if a sale sticker will be applied – it peels off more easily.
- The barcode does not contain the price, so it does not change when the currency changes. Only the price in the till system changes.
- If you apply stickers with a labelling gun, check whether it supports two lines and the € symbol.
Switching to euro-only tags
When dual display is no longer mandatory, brands switch to euro-only prices. To avoid throwing away stock, plan the transition in advance:
- Check how many branded tags without a price you have in stock – they remain valid.
- Use up the price stickers and small dual-currency price tags before ordering new ones.
- Update the print templates – euro only, a larger font for the price.
- If you also sell in markets outside the eurozone, keep a separate field for the local currency.
You will find various formats and finishes suitable for price tags among hang tags.
If you supply retailers
When you sell to shops and chains, the shelf price is usually set by them. In this case do not pre-print prices in the currencies; leave a field or supply the tags with a barcode only. Ask the retailer whether they prefer to apply the dual-price stickers themselves or expect ready price tags from you according to their price list. This way you avoid double labelling and disputes over which price is valid.
Cardboard price tags from Polkom
Polkom makes custom cardboard tags – branded tags without a price, price tags with both currencies or euro only, and sets of a main and a small tag on one string. You can order them together with printed labels and the other accessories for the collection. Minimum quantities depend on the article – send an inquiry for a quote and a sample.
