Manufacturer · Fashion & Home Accessories
A custom logo cord can be made in several ways: the cord is ordered in the brand’s corporate Pantone colour, with woven text or a distinctive pattern, printed on flat cords, or branding is applied on the cord ends and stoppers by engraving or embossing. Brands often combine two methods – for example, a cord in a custom colour with metal cord ends engraved with a logo – for a subtle yet recognizable detail.
Why brands brand cords
The cord on a hood or waistband is one of the most visible and frequently touched elements of a garment. It appears in online store photos, social media, and on the street. A branded cord turns a functional detail into part of the brand identity, distinguishes the product from generic models, and reinforces the perception of quality. It is also a hard-to-copy element that helps identify the original product.
Ways to make a custom logo cord
Cord in corporate colour
The simplest method. The cord is dyed to the brand’s Pantone reference. It can be solid, melanged, or feature a contrasting thread – for example, a dark blue cord with a red thread characteristic of the brand. Ordering a custom colour requires a sample or code and approval of a lab dip.
Woven text or pattern (jacquard)
For flat cords, the logo or brand name can be woven directly into the structure using jacquard knitting or weaving. The text is durable, does not fade with washing, and looks premium. The limitation is resolution – fine details and very small fonts cannot be reproduced accurately.
Printing on the cord
The logo is printed on flat cords using screen printing, heat transfer, or sublimation. This allows more colours and details than weaving, but wash durability depends on the technology and inks. Sublimation gives very good results on white and light polyester cords.
Logo cord ends
Metal cord ends can be laser engraved, embossed with a relief or deep logo, or cast in a custom shape. Silicone cord ends can carry a relief logo. This is the most popular method for premium hoodies and jackets.
Logo stoppers and end elements
Plastic stoppers and cord end elements can be produced with a relief logo in a custom colour – a popular solution for outdoor and sports brands.
Comparison of methods
| Method | Visibility | Durability | Suitable cord | Preparation |
|---|---|---|---|---|
| Pantone colour | discreet | high | any | lab dip sample |
| Woven text | high | very high | flat | design and sample |
| Printing | high | depends on technology | flat, light | design and wash test |
| Logo cord end | medium | very high | flat and round | design, tool for custom shape |
| Logo stopper | medium | high | round | design, tool |
Which method suits which product
- Hoodies and sweatshirts – flat cord in brand colour with woven text or metal cord ends with engraved logo.
- Jackets and outdoor wear – round cord with core, stopper with relief logo, and contrasting coloured thread.
- Sports tracksuits and shorts – flat cord with printing or silicone cord ends with logo.
- Bags, backpacks and totes – sturdy cord in corporate colour with branded end elements.
- Packaging and hang tags – thin cord in brand colour, sometimes with a metal logo plate.
For small collections, the quickest start is a standard cord in a close colour with engraved standard cord ends. As the brand grows, you can move to custom colour and woven text.
How the custom logo cord order process works
- Brief – product, type and thickness of cord, material, Pantone colour, branding method, quantity.
- Design – logo in vector format and position of text or on the cord end.
- Samples – lab dip for colour and prototype of the cord or cord end.
- Approval – checking the prototype, wash test, and compatibility with eyelets.
- Production – cords are made and cut to length if needed, with cord ends attached.
- Delivery – ready cords for direct assembly in the workshop.
Minimum quantities and lead times depend on the method and item – woven text and custom-shaped cord ends require more preparation than Pantone colour.
What affects the price
- branding method and number of colours;
- cord material and thickness;
- whether the cord end is a standard engraved model or a custom shape requiring tooling;
- quantity and whether cords are delivered cut with cord ends attached;
- metal parts’ plating.
For a specific price, send a request for quote with a project description.
Branding as a system
A custom logo cord works best when it is part of a complete set of branded accessories: woven labels in the same colour, metal eyelets and cord ends in one plating, zipper with branded puller. This way the product looks unified and the brand is recognizable from every detail.
Common mistakes
- Too small and detailed logo for weaving into a narrow cord.
- Printing without wash testing – logo fades after a few washes.
- Heavy metal cord ends on lightweight knitwear.
- Cord colour approved on screen, not on physical sample.
- Branded cord ends on children’s products without checking EN 14682 requirements.
Custom logo cords from Polkom
Polkom is a manufacturer of haberdashery and accessories for fashion, furniture, footwear and bags from Sofia with over 30 years of experience. We produce custom cords – in Pantone colours, with branded cord ends and stoppers – and deliver them together with labels and metal accessories. We make samples quickly and ship throughout the EU. Send a request with your logo and product description.
