Custom Logo Cord Ends – Engraving, Relief and Shape

Logo cord ends are metal or plastic end caps for cords on which the brand is engraved, embossed, printed or applied in enamel. They turn an ordinary hood, jogger or bag drawcord into a recognisable branding detail. They are made to your design – shape, size, finish and type of marking are chosen according to the product and the budget.

Why brands order logo cord ends

The label is usually hidden inside the garment, while the cord end is on the outside and constantly in view. That is why more and more brands use branded cord ends as a second face of the brand, alongside eyelets, zip pullers and metal logo plates.

• The logo is visible in store, in photos and when worn.
• The detail distinguishes the original from imitations.
• The same cord end can be used in several collections – sweatshirts, joggers, jackets, bags.
• It combines with other branded accessories into one visual system.

Methods for marking logo cord ends

Laser engraving

The laser removes the top layer of the finish and reveals the metal underneath. It is suitable for precise lettering, small logos and short runs, because it does not require a die. The limitation is the small area – the surface of the cord end is narrow and curved, so the logo must be simplified.

Relief (raised or recessed logo)

Relief is produced by die casting (for zinc alloy) or by stamping with a die. It gives the most luxurious and durable result, because the logo is part of the detail itself. It requires tooling, so it is better suited to larger quantities and repeat orders.

Enamel and colour fill

A recessed logo can be filled with soft or hard enamel in a Pantone colour. This gives the cord end a colour accent in the brand's tone.

Printing on plastic cord ends

Plastic and silicone cord ends can be colour-matched in the mass to a sample, and the logo can be printed or moulded in relief.

Shapes and sizes of branded cord ends

The shape is chosen according to the cord and the style of the collection:

• Cylinder – universal, with a convenient area for engraving along its length.
• Cone – more elegant, passes easily through eyelets.
• Flat or oval – for flat cords and tapes, with the largest flat area for a logo.
• Ball, drop, cube – decorative shapes for fashion collections.
• Custom shape – for example an initial or brand symbol cast in zinc alloy.

The inner diameter is always determined by the actual cord, and the outer diameter so that the cord end passes through the eyelet if the cord needs to be replaceable.

Finishes

Metal logo cord ends are available in nickel colour, black nickel colour (both nickel free), gunmetal, gold, rose gold, antique brass and bronze, glossy or matte. It is best for the finish to match the other metal elements of the style – eyelets, zip, metal logo plates. Laser engraving looks most contrasting on dark finishes, because it reveals lighter metal.

How to prepare the logo

1. Send the logo in vector format (AI, EPS, PDF or SVG).
2. Simplify the details – fine lines and small letters disappear on a curved surface.
3. State whether the logo runs along or across the cord end.
4. Send a sample of the cord or state its exact thickness.
5. State the desired finish and enamel colour, if any.

The ordering process

The typical sequence is: inquiry with a description and logo, technical drawing or visualisation, sample, approval, serial production and inspection. The sample is an essential step – on it you check the legibility of the logo, the tone of the finish and how the cord end sits on the cord after crimping.

What affects the price

There is no single price for logo cord ends. It is determined by:

• the material – brass, zinc alloy, aluminium, plastic;
• the shape – standard or completely new, requiring tooling;
• the marking method – laser, relief or enamel;
• the finish and the number of colours;
• the quantity and whether the manufacturer fits them onto the cord.

For exact terms, send a request for a quote with a description of the project.

Common ordering mistakes

• A logo too complex for the small area of the cord end.
• Ordering the cord ends before the cord has been finally chosen.
• A finish that does not match the eyelets and the zip.
• Approval without a physical sample.

A branded set: cord end, stopper, eyelet and zip puller

A logo cord end works best when it is part of a system of branded metal details. Many brands order cord ends, eyelets, zip pullers and plates at the same time in the same finish and with the same logo. This way the collection looks consistent, and stock is easier to manage because the same components are used in several styles.

When planning the set, think about:

• a uniform finish for all metal elements – otherwise the differences in tone are immediately visible;
• the scale of the logo – on a cord end it is much smaller than on a plate, and a simplified version may be needed;
• whether all details will be tested together with washing and dry cleaning;
• seasonality – basic finish colours can be used across several collections.

Where logo cord ends are used

The most common applications are drawcords on sweatshirt and jacket hoods, waistbands of joggers, shorts and swimwear, sneaker laces, drawcords on backpacks, bags and pouches, as well as cords on packaging and hang tags. For each of these the size and shape of the cord end are chosen separately, but the logo and finish can stay the same.

Logo cord ends from Polkom

Polkom is a manufacturer of accessories for fashion, furniture, footwear and bags with over 30 years of experience and makes branded details to the customer's design. In the cord ends category you will see standard styles that can serve as a basis. Send the logo, a sample of the cord and the desired finish via the contact page – we will prepare a proposal and a sample.