Manufacturer · Fashion & Home Accessories
Screen printing on labels is a method where ink is pressed through a fine mesh (screen) with a stencil directly onto the textile tape. This creates a dense, vibrant layer that covers even dark backgrounds well. That is why screen printing is preferred for brand labels with bold logos, for light prints on black or dark blue tape, and for cotton tapes with a coarser texture.
How screen printing on labels is done
A screen is a frame with a stretched synthetic mesh. A photosensitive layer is applied to it, then exposed through a film with the design. Where the image is, the layer remains open and allows ink to pass; the rest of the mesh is blocked. During printing, the tape is placed under the screen, ink is spread with a squeegee, and passes through the open areas.
A separate screen is made for each colour. For multicolour designs, the tape passes through several stations, and the colours must align precisely. After printing, the ink is dried or heat-fixed to gain wash resistance.
What makes screen printing different
- Layer thickness. The ink layer is thicker than in heat transfer or flex printing. The colour is rich and opaque.
- Coverage. Light colours print well on dark bases without fading.
- Tactile effect. Thicker layers create a slightly raised print, which some brands use as a design element.
- Works on various surfaces. Screen printing performs well on cotton and rougher tapes.
Screen printing on labels – suitable label types
This method works best where the label is visible and needs to look good, and the design does not change often.
- Brand label on satin tape in brand colours – for example, gold on black or white on burgundy.
- External labels sewn on pockets, side seams, or hems where they are visible.
- Labels on cotton tape for collections with a natural, matte style.
- Accessory labels – for bags, scarves, hats, where the tape is wider and the logo larger.
If you want a base with a beautiful sheen, see our satin tapes, used both for labels and product decoration.
Limitations to consider
| Limitation | Practical meaning |
|---|---|
| Very small text | Thin lines and letters below a certain size may merge; the screen has a detail limit. |
| Variable data | Each different text requires a new screen – inconvenient for many sizes and numbers. |
| Preparation | Making screens and colour setup takes time, which pays off with larger runs. |
| Softness | The dense ink layer is less flexible; for labels worn against the skin, this should be tested. |
Screen printing, heat transfer or woven label
The choice depends on what the label must achieve. Screen printing is between the other two options. Compared to heat transfer, it offers richer colour and the ability to print light colours on dark tape. It is less flexible when many variants and small text are involved. Compared to woven labels, it has a smoother surface, finer transitions, and a softer satin look, but woven labels are more durable since they have no ink layer that can wear off.
A practical combination many brands use is the logo on satin with screen printing or woven label, and size and composition on a separate heat transfer label.
How to prepare your design for screen printing
- Vector file. Send the logo in AI, EPS, PDF, or SVG format, with text converted to outlines.
- Solid colours. Avoid gradients and shadows – screen printing works with solid, separate colours. Raster images are possible but lose detail on textiles.
- Pantone references. Specify exact print and tape colours. Ink looks different on dark and light bases, so samples are crucial.
- Minimum thickness. Lines and thin font elements must be thick enough not to clog the screen.
- Design margin. Leave space from the tape edge, especially if the label will be folded or sewn at the edges.
Care and durability
Properly fixed screen prints withstand regular home washing. To preserve the label’s appearance, advise your customers in care instructions to wash garments inside out and avoid ironing directly on the print. If the item will be washed at high temperatures or dry cleaned, specify this in your inquiry – inks with different resistances exist, and the choice depends on actual conditions.
What affects the price
In screen printing, most costs are in preparation rather than printing itself. Therefore, the unit price varies significantly with quantity. The main factors are:
- Number of colours – each colour means a new screen, separate setup, and pass.
- Type and width of tape – satin, cotton, and polyester have different prices, and wider tape uses more material.
- Print area size – larger logos require more ink and bigger screens.
- Number of designs – multiple different labels in one order mean multiple screen sets.
- Finishing – cutting, folding, and delivery on rolls.
An exact price can be given after a quote request with design and quantities. If budget is limited, reducing colours is usually the most effective step without sacrificing brand recognition.
Screen printing on labels by Polkom
Polkom is a manufacturer of accessories for fashion, furniture, footwear, and bags based in Sofia with over 30 years of experience. We produce printed labels using screen printing, heat transfer, and flex printing on satin, polyester, taffeta, and cotton. We offer fast samples and deliver throughout the EU. Minimum quantities depend on the item. Send your logo and desired colours via Contact for a quote request.
