Woven labels for bags are placed inside – in the lining seam or pocket – or outside, as a flag in the side seam, a sewn-on label on a pocket, or a label on a flap. For fabric bags, backpacks and pouches, woven labels offer a lightweight and durable branding solution that withstands friction, moisture and weight. For leather and more luxurious bags, they are often combined with leather labels or metal plates.
Woven Labels for Bags – Where to Place Them
Internal Label
The internal label carries the logo and sometimes material information. It is sewn into the lining seam, on an inner pocket, or on the lining under the opening. This label should be small – the customer sees it when opening the bag, confirming the brand.
External Label
The external label is a visible branding element. Typical placements include:
- a flag folded in the middle and sewn into the side seam of a tote bag;
- a label sewn onto the front pocket of a backpack;
- a label on the flap or shoulder strap;
- a small label on the corner of a pouch or case.
Bag Types and Suitable Labels
| Product | Label | Folding | Note |
|---|---|---|---|
| Fabric bag (tote) | damask or taffeta | folded in the middle as a flag | side seam or top edge |
| Backpack | damask or HD | straight cut | front pocket, strap, inside |
| Pouch, cosmetic bag | damask or satin | in the middle | seam near zipper |
| Leather bag | damask, inside | folded ends | in lining; outside – leather or metal |
| Sports bag | damask or taffeta | straight cut | side or bottom |
Label Size
Bags are larger than most garments, so external labels can be bigger, especially on backpacks and sports bags. Internal labels remain small. The flag label in the side seam of a tote bag should be sized so the logo is readable even when the bag is full and the fabric stretched. Use a paper template in actual size before ordering.
How to Attach the Label
- Sewing into a seam – easiest for labels folded in the middle; do this when sewing the side seam.
- Sewing around the perimeter – for flat labels on pockets, flaps and straps; sew before joining panels for easier handling.
- Heat bonding – convenient for thin synthetic materials, but sewing is better for high-stress areas.
- Rivets – for thicker materials, labels can be fixed with decorative rivets at the corners.
For thick fabrics like canvas, denim and cordura, use strong polyester thread and an appropriate needle. If the label is placed where the bag carries weight – for example, the top edge of a tote bag – avoid positioning it exactly where the handles attach.
Woven, Leather or Metal Label for Bags
- Woven label – lightweight, detailed, with many colours; suitable for textile bags and backpacks.
- Leather or eco-leather label – heavier, more luxurious look; works well on canvas and denim. See leather labels.
- Metal plate – the most luxurious option, especially for leather bags. See metal plates.
A typical combination is a metal plate or leather label outside and a woven label inside the lining.
Design Tips for Bags
- The external label should be visible from a distance – use clear contrast.
- Match the base colour with the bag colours; for very colourful designs consider a neutral label.
- If the label is a flag, the logo should be on both sides or at least on the visible side.
- For backpacks with a technical style, HD labels allow small text and fine details.
Promotional and Corporate Bags
Fabric bags are often ordered as promotional or corporate gifts. Usually, the logo is printed directly on the bag, but a small woven label adds a quality feel and distinguishes them from cheap promotional items. For such series, economical taffeta or standard damask with one- or two-colour logos is suitable. If bags are for different events or clients, one common manufacturer label plus custom printing is a practical solution.
Labels and Accessories from One Manufacturer
A bag also includes other accessories that affect the overall look – zips, buckles, rings, eyelets, handles. When choosing a label, consider the entire appearance: the metal colour of accessories can be echoed in gold or silver thread on the label, and the zip colour in its base. This creates a consistent brand image and a finished product.
Wear and Care
Bags rub against clothes, tables and seats and are exposed to sun and rain. Polyester woven labels resist abrasion and do not fade quickly. Edges are the weak point – well-sealed edges by ultrasound or laser, or woven borders, do not fray. If the bag is machine washed, the label withstands washing like a garment label.
Common Mistakes
- Large internal label that folds and irritates.
- Flag label sewn close to a handle where it wears out.
- Weak thread on heavy fabrics causing label detachment.
- Tone-on-tone external label that is not visible.
Woven Labels for Bags by Polkom
Polkom manufactures woven labels, leather labels and metal plates, offering a complete branding solution for bags and backpacks. With over 30 years of experience and EU delivery. Send an inquiry with your product type and logo.














